If you weren't already familiar with the work of Ron English, then that film made you want to be. Well, here you go, Pedro Carvajal brings you the Art and Subversion of Ron English.
"Popaganda" is an eye-opening journey through the life and career of this renegade artist. Starting out as one of the most infamous culture jammers, Ron English got his work out into the world by replacing paid advertisement billboards with his own art. Soon this grew into him altering billboard ads, twisting them around so that they actually spoke the truth. He would make it so Joe Camel would no longer be hustling cigarettes, but cancer instead and Ronald McDonald would be providing better living through chemistry.
And then there's the Let's Get Drunk and Kill God's billboard Ron did as a dare, risking being pummeled to death by a bunch of God-fearing drunkards with baseball bats in the process. It's during this section of the film that were introduced to other notorious Culture Jammers, most notably The Billboard Liberation Front (as featured in the film Culture Jam: Hijacking Commercial Culture) and Shephard Fairey, the guy responsible for all those Andre the Giant OBEY logos all over Los Angeles. In talking about these people, Ron refers to them a couple of times as superheroes and in this film, they really do come off as such like a guerilla artist Justice League or something
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